SEO is much more than stuffing keywords into blogs or hoping your homepage ranks.
It’s about technical excellence, strategic content, and building real authority. If your agency isn’t doing all of that properly, you’re leaving money on the table.
Before we touch a single page, we run a full technical SEO audit — checking crawlability, indexation, site speed, schema markup, mobile optimisation, and more. Think of it as plumbing: if the pipes are clogged, nothing flows.
Then we review your content performance and do a full backlink audit to uncover toxic links, missed opportunities, and wasted effort.
We do deep keyword research based on search intent, competition gaps, and realistic ranking potential — not just vanity keywords.
For eCommerce sites, that often means building out high-converting collection pages targeting mid-to-long tail buyer terms.
We create search-optimised content — product pages, category hubs, blog posts, you name it — and we make sure every word is mapped to real commercial intent.
We build smart internal linking systems, fix orphaned pages, and structure your site the way Google actually wants.
Then, we start link building — the right way. With high-quality outreach, niche-relevant mentions, and authority-boosting backlinks.
If your agency isn’t doing all of this — consistently, and with a plan — then you’re not doing SEO.