We help Ecom brands rank for transactional keywords, grow their organic traffic and get cited by AI models.
SEO for Ecommerce brands is similar to regular SEO, except there is a little shift in focus.
For Ecom brands we want to focus more on collection pages, reviews, and comparison content. Also a shopping focus when it comes to AI citations and backlinks. This is what Leng Media specialises in. We break our process down, everytime, into four steps.
Technical Foundation & Audit Before growth can happen, the site must be healthy. We conduct a deep technical audit to fix broken backlink profiles, prune unnecessary or duplicate content, and split/optimise meta titles for maximum click-through rates.
Keyword Strategy & On-Page Optimisation We identify the high-value keywords your customers are actually searching for. Then, we meticulously optimise your collection and product category pages to rank for those specific terms.
Competitor Intelligence We analyse exactly what your competitors are doing—both right and wrong. This allows us to replicate their successes and capitalise on the gaps they have left behind.
Holistic Link Building Finally, we build authority through a comprehensive link-building campaign that drives power to all pages, not just the homepage, lifting your entire domain’s reputation. Linkable assets, internal linking, PR…everything.
Honestly, it’s not total smoke and mirrors but it’s no way near as complicated as you might think.
The Reality of AI Search
Mechanism: AI isn’t magic; it simply scrapes search engines and high-authority websites to generate citations.
The Problem: AI summaries (like Google SGE) significantly reduce organic traffic.
Brand Impact: Users rarely check the sources behind AI summaries, meaning your brand loses visibility and recognition even if you are the source.
The Strategic Pivot (Revenue over Traffic)
New Focus: Shift attention away from broad, informational topics to mid and bottom-of-the-funnel transactional keywords.
The Trade-off: These keywords generate less volume (traffic), but capture users with much higher intent to buy.
The Goal: By targeting users ready to purchase, you circumvent the traffic loss caused by AI and directly boost revenue.
Tactical Adjustments
LLM Optimisation: To ensure your brand is cited by AI in the first place, you must build a presence on “feeder” platforms.
Key Platforms: Prioritize Reddit, Quora, and high-Domain Authority (DA) blogs, as LLMs heavily rely on these sources for data.
The Challenge: Increase organic traffic and sales after poor performance from previous SEO agency
The Solution: Remove “Index Bloat” (Canonicalising paginated pages), pruning thin content, fixing duplicates. We then added 500+ words of “hidden” content to category pages to make them rankable assets. Finally, we built links to helpful guides, then funneled that power to the product pages to drive sales.
The Result: 10x in backlinks, 3x in organic traffic and 2x in organic revenue